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Stump & Co candle flatlay

Stump & Co increased revenue by 433% and eliminated transit damages with Signet's eco-friendly packaging

By introducing Signet’s Geami and FillPak solution, candle creators, Stump & Co significantly grew their social engagement by 1100% and social following by 150%.

Aussie candle business, Stump & Co, was created by wife and husband duo, Tegan and Luke, inspired by the great Australian outdoors. Imagine a campfire crackling on a winter’s night, the smell of the vast Australian bush, that first sip of coffee in the morning — these simple delights, paired with their good-old country values is where the idea for Stump & Co was born.

Together with a small team of mates, they hand pour, wick, label, and pack each and every product that leaves their studio in Gympie, Queensland. The 18 unique and natural candle scents of their environmentally friendly and 100% vegan wood wick candles are available online and in select stores around Australia, alongside candle refills, reed diffusers, and their signature stump candle holder.

Tegan pouring candlesTegan pouring candles

Like many first-time businesses, Stump & Co were using bubble wrap to protect their products in the beginning. However, they were never truly comfortable with the plastic waste it generated. They quickly made the switch to biodegradable packaging peanuts from an alternative supplier and while they were more sustainable, they felt it didn’t fit with the brand’s aesthetic.

“The biodegradable peanuts did help us eliminate the plastic packaging, but we didn’t love the look of them and found customers weren’t aware that they were eco-friendly. We wanted to find a solution that not only was sustainable but looked sustainable and was easy for our customers to dispose of.” – Tegan Brennan, Stump & Co Co-Founder.

After searching online they came across Signet’s eco-friendly range of paper protective packaging and now use Geami and FillPak TT in all of their eCommerce orders. Geami and FillPak are part of Signet’s Ranpak range, both using 100% recyclable and FSC certified kraft paper to protect products in transit.

Stump and co products on tableStump and co products on table

Geami is the ultimate eco-friendly bubble wrap alternative, using a unique die-cut kraft paper that expands into a protective 3D honeycomb structure to cushion products without the plastic. Similarly, the FillPak TT machine converts the flat pack kraft paper into a PaperStar shaped void fill to fill gaps in cartons and stop movement in transit.

"We start by wrapping our products in Geami, tie a string around it and then tuck in some gum leaves. That is all placed in a Signet Mailing Box and the gaps are filled with FillPak."

Stump and co products wrapped in GeamiStump and co products wrapped in Geami

Excited by their eco-friendly facelift, Stump & Co started sharing their new and improved packaging through their social channels and the response they received was phenomenal. In the first month, they saw an 1100% increase in social engagement and one year on their social following has grown by 150%.

“Not only are we doing better by the environment, but the switch has actually helped us grow our business. Our followers and engagement on our social channels have grown and we have seen a 433% increase in sales!”

Additionally, they have had zero damages since introducing Signet’s sustainable solution and increased positive customer reviews.

"I think there’s some hesitancy about using paper to wrap fragile products, but we haven’t had any damages using Geami and FillPak to protect our products. We’ve actually had an increase in positive feedback and customer telling us how much they love our packaging."

To find out more about how Signet’s eco-friendly solutions can help your business, call 13 7446, email sales@signet.net.au, or Live Chat with us at www.signet.net.au.

Signet is proud to support Stump & Co and over 60,000 other Aussie ventures.