Aussie beauty business, Blush Off Australia eliminate 100% of plastic packaging and reduce packaging costs by 20% with a switch to Signet’s Compostable Mailers and Geami solution.
Mum of three, Katrina Skebes, has always looked for four things in her beauty routine – sustainability, ease of use, affordability and products that actually work. So, when searching for a way to improve her makeup removal routine, she was disappointed by the lack of a quality and effective solution in the market.
Determined to change the game and help end single use makeup wipes for good, she set off to create her own sustainable alternative and brought Blush Off to life. Since then, the brand has boomed and through their revolutionary makeup remover pads have helped eliminate over 10 million single use wipes.
When Blush Off launched, they were using bubble wrap and plastic pre-paid mailers to ship their products. However, after their first month in business they reflected on their environmental goals and were uncomfortable with the amount of plastic packaging they were using. From then they made a commitment to eliminate all remaining plastic from their supply chain.
“Being a sustainable company with sustainable products we only want to use sustainable packaging. After looking back at our company mission and realising our packaging wasn’t aligned, we made the switch from plastic mailers to compostable mailers that same month,” — Katrina Skebes, Blush Off Australia Founder and Owner
At the time Blush Off sourced their compostable mailers from an alternative supplier, however, after experiencing poor stock availability and shipping delays, they made the decision to look for an alternative. In their search, they came across Signet’s range of eco-friendly packaging and now use Signet’s Compostable Mailers to ship every order.
Signet’s Compostable Mailers are the ideal alternative to regular poly mailers, made from a plant-based material that is certified home and commercially compostable to Australian standards. That means they will completely breakdown within 90 days in a commercial composting facility and 180 days in home compost. It also offers a premium matte black finish that provides both security and an enhanced unboxing experience.
"Signet’s Compostable Mailers have really helped us step up the experience for our customers. As well as being a lot kinder to the environment, they’re also more aligned to our brand and durable than our previous solution."
Since working with Signet, Blush Off have also introduced the Exbox Mini — a compact Geami solution — as an eco-friendly replacement to their bubble wrap. Geami is the ultimate bubble wrap alternative, made from a die cut kraft paper that expands to form a protective 3D honeycomb structure.
“We're trying our best to make a difference and leave a cleaner footprint with our products and packaging. Signet’s solution has not only helped us reduce our impact by eliminating 100% of plastic packaging, but also lowered our packaging costs by 20%.”
Additionally, with Signet’s Brisbane site only a short distance from Blush Off, we’ve provided them with the reliability they need from a supplier. They no longer need to be concerned about getting the stock they need, when they need it.
"We really needed a supplier that could support our growing business and Signet has done that, and more. When we order we generally get our products the next day and we never have to worry about stock not being available."
To talk to our team and find out more about Signet’s eco-friendly eCommerce solutions call us 13 7446, email sales@signet.net.au, or Live Chat with us at www.signet.net.au.
Signet is proud to support Blush Off Australia and over 60,000 other Aussie ventures.
