
After switching to Signet’s eco-friendly packaging, sustainable baby and kids' company, Antipoda Co, improves efficiency by 50% and eliminates plastic from their supply chain.
Born on the desire to bring to life beautifully designed products for children, Antipoda Co has grown their business with sustainable practices at the forefront of their ethos. Distributing across Australia and New Zealand, Antipoda Co has over 1000 sustainable lifestyle products in their range including furniture, textiles, clothing, jewellery and toys.


Antipoda Co has always focused on limiting environmental impact as much as possible. Initially, this meant repurposing packaging materials sent to them to stop excess waste from entering landfill. However, after the business grew to shipping 1500+ orders per year, this was no longer a time-effective solution.
As a business that sells high-quality, fragile items, the repurposed packaging was not providing adequate protection for their goods. Additionally, they were using Polyester Strapping to secure their pallets for wholesale orders, and the use of plastic was not aligning with their values.
“Repurposing packaging was time consuming and challenging, and we were experiencing a lot of damage in transit. We also wanted to offer our customers a 100% eco-friendly experience, and using plastic was not allowing us to do this.” — Tania Sanchez, Co-Founder


In search of a way to reduce their carbon footprint and find a more time-effective solution, the team at Antipoda Co decided to partner with Signet. Since making the switch, Antipoda Co has seen improvements across many areas of the business, including efficiency and damage reduction.
“Since we started using Signet’s Sustainable Packaging, we’ve seen a 90% reduction in transit damages for our eCommerce orders and have improved efficiency by 50% as we no longer have to waste time modifying repurposed boxes.”
For their smaller eCommerce orders, Antipoda Co now wraps each product in Geami Kraft Honeycomb Paper, place it in a Signet Mailing Box and seal with Signet’s Own Kraft Paper Tape. For their larger orders, they place their items in a Signet Shipping Carton, use Signet Kraft Paper as a protective void fill and seal with Signet’s Own Kraft Paper Tape. If the goods are being palletised, they wrap the pallet with Signet’s Own Blown Enviro Pallet Wrap. All of these items are 100% eco-friendly and have helped Antipoda Co achieve their sustainability goals.


“By switching to Signet we’ve been able to source all of our sustainable packaging from one supplier and provide both our eCommerce and wholesale customers with a 100% eco-friendly packaging solution."
To learn more about Signet’s Sustainable Packaging Range, reach out to one of our team members on 13 7446, email sales@signet.net.au, Live Chat with us at www.signet.net.au or submit an enquiry below.
Signet is proud to support Antipoda Co and over 60,000 other Aussie ventures.