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Personalised Wooden Shelf Decoration

Marlie Studio reduced packaging costs by 56% with Signet's eco-friendly protective packaging solution

By upgrading to the Geami WrapPak, Marlie Studio halved their protective packaging costs while maintaining protection and their elevated unboxing experience.

Best friends and first-time Mums, Andrea and Simone, started Marlie Studio as a project while they were on maternity leave together. Having access to a laser cutter, they came up with the idea to construct a range of personalised keepsakes to help mark those memorable milestones.

Only one year on and the mama duo have taken Marlie Studio from a side hustle to a full-time small business. Today, they stock over 70 different products, including milestones discs, wedding signs, Christmas ornaments, cake toppers and much more.

Marlie Studio Baby KeepsakeMarlie Studio Baby Keepsake

When they started their online hustle, Andrea and Simone knew one thing for sure, they didn’t want their precious keepsakes to cost the earth. So, when searching for a packaging solution, sustainability was a priority.

"We were adamant from the beginning that we didn't want to use any plastics or bubble wrap to ship our products. We wanted a packaging solution that was sustainable but would also ensure our products reached their forever homes in perfect condition." — Andrea Merlo, Marlie Studio Co-Founder."  

When looking for a solution, they considered how they’d received packages in the past and remembered a honeycomb wrap they’d seen before. Searching for this mysterious eco-friendly bubble wrap alternative, they came across Signet’s Exbox Mini — a compact Geami solution — and immediately loved the results.

Geami is the ultimate eco-friendly protective packaging solution, made of a unique die-cut kraft paper that expands to a 3D honeycomb structure, giving you all the protection of bubble wrap without the plastic!

“We wrap the products in Geami White and Kraft Paper, and then butchers' paper before tying it all together with twine. We slip a thank you card underneath and then pop it in a Signet mailer.”

With demand for their products taking off, Marlie Studio spoke to a Signet Sales Representative and saw an opportunity to upgrade from the Exbox Mini to an even more cost-effective Geami solution for their growing volumes – the Geami WrapPak.

The Geami WrapPak provides the same eco-friendly, protective solution as the Exbox Mini, but at just over three times the roll size, making it ideal for mid-volume applications. The larger roll not only meant less roll changes and more efficiency, but has allowed Marlie Studio to cut their protective packaging costs by more than half.

Marlie Studio product wrapped in GeamiMarlie Studio product wrapped in Geami

"Ever since we started using Geami we've loved it and so have our customers. We haven't had a single item damaged in transit yet and the presentation is beautiful! Upgrading to the WrapPak system has helped us be more efficient in meeting our growing demand and reduced our packaging costs by 56%."  

If you would like to find out more about Signet’s eco-friendly protective packaging solutions, call 13 7446, email sales@signet.net.au, Live Chat with us at www.signet.net.au.

Signet is proud to support Marlie Studio, and over 60,000 other Aussie businesses.