Previously, Liquor Loot used padded mailer bags from Signet to protect their subscription boxes during transit. They had initially considered switching to a custom mailer that would be branded with their logo. However, for such a premium product it did present a security concern.
“While branded mailer bags are excellent for brand identification and the ‘unboxing experience’ it can increase the potential of theft in transit seeing as Liquor Loot's product is a high value, sought after item. So, for this reason we recommended they stay with an unbranded mailer.” – Henry Blunt, Signet Sales Coordinator.
Signet recommended switching to Signet’s Own Bubble Mailer Bags as a more cost-efficient alternative to the current mailers they were using. By making this change Liquor Loot have reduced their packaging costs by 30% without forfeiting the protection of their products.