Since switching to Signet’s range of eco-friendly packaging, non-alcoholic beverage company, VIA Drinks, eliminates 100% of plastic packaging, experiences zero damages in transit and saves 15% on packaging costs.
In 2020, Kiersten Mason and Sarah Morley found themselves in the throes of a lockdown and observing the cultural shift of drinking habits. Bonding over their shared vision, the pair knew it was time to bring something new to the table. Thus, the idea for VIA Drinks was born — an innovative brand dedicated to creating a new generation of sophisticated and enjoyable functional beverages.
“We wanted to create a product that offered connection and enjoyment while promoting positive effects on both physical and mental wellbeing. A celebratory alternative to alcohol, VIA is all about embracing a fun, balanced approach to wellness without preaching or strict rules.”— Kiersten Mason, Co-Founder of VIA Drinks.
As VIA Drinks grew, they realised the importance of aligning their values with all aspects of the business, including packaging. Questions began to arise with their previous packaging supplier, around both pricing and sustainability. Looking to find an alternative supplier, they were initially stumped by the high MOQs many packaging suppliers offered.
“Our previous supplier fell short of meeting our requirements; their packaging was not certified eco-friendly, they lacked a suitable size range of cartons for our range, and it wasn't cost effective. When we started looking around, everyone else had sky high MOQs.”
Determined to find a better solution, Sarah and Kiersten embarked on a search to partner with a supplier who not only embraced sustainability, but also offered flexible packaging options. After discovering Signet on their online search, the team trialled our range of Sustainable Packaging.
VIA Drinks now place all their cans into a Signet Shipping Carton, void fill with the Ranpak Exbox Mini, and seal their cartons with Water Activated Tape (WAT). Signet’s Shipping Cartons are all 100% recyclable and made from recycled materials. The Ranpak Exbox Mini is the ultimate eco-friendly alternative to bubble wrap, providing great protection for even the most fragile goods in transit, while being 100% recyclable. Signet’s WAT is a 100% biodegradable and recyclable tape, made from natural kraft paper — with no need to remove from your carton before placing into your kerbside recycling bin!
The combined use of these Signet products allows for VIA Drinks to limit their environmental footprint, while maintaining brand alignment and improving their customers unboxing experience.
“Since using Signet’s products, we’ve been able to ship our orders with 100% sustainably. We’ve also noted zero damages in transit, and reduced packaging costs by 15% due to the reasonable MOQs and size range of cartons.”
If you want to learn more about Signet’s range of Eco-friendly Packaging, call 13 7446, email sales@signet.net.au, Live Chat with us at www.signet.net.au, or submit an enquiry below.
Signet is proud to support VIA Drinks and over 60,000 other Aussie ventures.
