By introducing Signet’s Newswrap Sheets, Byron Bay Crackers eliminate transit damages, increase supply chain efficiency and improve brand perception.
In New South Wales’ popular coastal town lies artisan cracker business; Byron Bay Crackers. Beginning with a Danish recipe for Knaekbroed, Sarah McGrory’s take on the traditional crispbread was soon turned into an award-winning business. Today, Byron Bay Crackers have expanded their range to four different types sold to local cafes, wholesale distributors and through their eCommerce store.
"We are a family of local people that make delicious, handmade, seeded crackers here in our little kitchen in Byron Bay.” — Sarah McGrory, Byron Bay Cracker Founder.
It didn’t take long for word to get out about the new crackers in town, and orders started piling in. But as business ramped up, the team quickly discovered that their fragile product required a tough void fill solution for extra protection during transit.
“I learnt the hard way when some of our orders were arriving damaged and broken. As a startup business, we didn’t have the resources to afford an expensive solution.”
Sarah turned to Signet to find an economical void fill solution. After a successful trial of Newswrap Sheets, the product soon became a staple in the packaging process for every Byron Bay Crackers order.
“Since implementing Newswrap Sheets our products always arrive in perfect condition, we have eliminated breakages and customer feedback has improved.”
Newswrap Sheets are a cost-effective and eco-friendly void fill solution. Made from 30% recycled materials, this product is ideal for protecting light and fragile items during transit, to help your items arrive in perfect condition.
Along with Newswrap Sheets, Byron Bay Crackers also use Signet Gloves in the production process for hygiene and safety purposes, Shipping Cartons to transport their goods and Tape to seal their cartons.
Not only has the introduction of Newswrap Sheets improved brand perception, but having one supplier to meet all of Byron Bay Cracker’s packaging requirements has helped increase efficiency.
“We’ve been using Signet since day dot! The online ordering process is so easy, products arrive quickly and its convenient to order from the one supplier. It helps us continue running and growing our small business!”
To learn more about Signet’s eCommerce Packaging Range, call 13 7446, email sales@signet.net.au, Live Chat with us at signet.net.au or submit an enquiry below.
Signet is proud to support Byron Bay Crackers and over 60,000 other Aussie ventures.
