
By switching to Signet's Eco-friendly Packaging range, carbon neutral supermarket Good Groceries have eliminated 100% of plastic packaging from their fulfilment operations and furthered their mission to provide an exceptional customer experience while prioritising sustainability.
Good Groceries, an innovative Australian supermarket retailer, has been challenging grocery industry standards since its foundation in 2021. Founded by Edward Pechey and Philipp Liver, the duo have structured Good Groceries around their ethos of ‘boring essentials, done better’. ‘Better’ meaning — better for the environment, better pricing and a better customer experience.
What sets Good Groceries apart from other supermarkets, is their dedication to reducing emissions and minimising their environmental impact. This includes everything from their day-to-day operations, their packaging and encouraging customers to shop less frequently by choosing their bulk options.


"Being certified carbon neutral by Climate Active for our business operations means we constantly strive to reduce our emissions. To support this and in line with wanting to create a convenient experience for the customer, we also want to give them a package that they don’t have to pick apart before recycling. Signet's product range has been instrumental in achieving this,” —Edward Pechey, Co-Founder of Good Groceries
Previously, Good Groceries were using plastic Air Pillows and Bubble Wrap as protective packaging which were inconvenient for their customers due to recycling requirements and did not align with the company's commitment to sustainability. Discovering Signet online, they switched to Signet's Shipping Cartons, Kraft Paper and Water Activated Tape (WAT), and now use this Sustainable Packaging to ship every order.
Signet's Shipping Cartons, Kraft Paper and WAT are all made from recyclable and sustainable materials, aligning perfectly with Good Groceries' pledge to do better for the environment. The Kraft Paper provides ideal protection for items during transit, and WAT is a strong, eco-friendly tape that does not need to be removed from the shipping cartons before kerbside recycling.


The Australian Government’s carbon neutral certification is the most rigorous and credible carbon neutral certification available. Good Groceries is one of few food, beverage and household retailers to achieve Climate Active Certification for its business operations, something that would not have been possible without the support and cooperation of partners like Signet.


“Signet has supported us to meet our ongoing environmental commitments. On top of eliminating plastic packaging from our fulfillment operations, their team is always available to help answer questions to support our reporting requirements for Climate Active. We are proud to have partnered with another Australian business with like minded sustainability goals.”
Good Groceries' use of Signet packaging plays a critical role in their pursuit of sustainability and exceptional customer service. As Good Groceries continues to innovate and prioritise sustainability, they set a shining example for the entire supermarket and retail industry, inspiring others to embrace eco-friendly practices and contribute to a greener future.
To learn more about Signet’s range of Sustainable Packaging, reach out to a team member on 13 7446, email sales@signet.net.au, Live Chat with us at www.signet.net.au, or submit an enquiry below.
Signet is proud to support Good Groceries and over 60,000 other Aussie ventures.