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Eureka Plants Roses

Signet’s eCommerce Packaging Range helps Eureka Plants increase efficiency by 20%

After introducing Signet’s Tape and Cartons into their supply Chain, Eureka Plants has seen 100% of orders arrive in perfect condition, as well as a reduce transit costs. 

Taking it back to the 80’s, John and Wendy Gordon started a local nursery selling native Australian flora in central west NSW. Fast forward almost 40 years, while the business has remained in the family, the produce is now being shipped Australia wide, all year-round.  

The “Rose Revolution” is what second generation owners, Luke and Beth Gordon, have deemed Eureka Plants mission. Selling not just the traditional roses you’re likely to find in your grandmother’s garden, Eureka Plants offers everything from Climbing Roses, Hybrid Tea Roses, David Austin Roses to Patio Roses.  

Eureka Plants Patio RosesEureka Plants Patio Roses

As the roses bloomed the business blossomed, and Luke and Beth soon found their previous packaging solution was not able to keep up with their increasing volume of orders. Sourcing their tape and cartons from multiple suppliers was also proving inefficient timewise.  

Their local carton store did not stock a suitable range to match their varying sized orders and flowers, and other suppliers charged a high price for minimum order quantities. Eureka Plants were also receiving extra delivery charges from Australia Post, as their previous tape was peeling off the cartons and hanging during transit.  

Already familiar with Signet’s Pallet Wrap, Luke discovered Signet also had an extensive range of eCommerce Packaging — including Cartons and Tape. After partnering with us, the business has seen positive results across their supply chain process and deliveries.  

Eureka Plants products being wrapped in Signet Packaging for transportEureka Plants products being wrapped in Signet Packaging for transport

“Since we switched to Signet’s Packaging, we’ve improved efficiency by 20%, had zero damages in transit, and zero extra delivery charges. It’s been great for business because now we have the time to focus on the important things.” — Luke Gordon, Co-Owner.

For every online order, Eureka Plants now place their roses in a lining bag and seal with Heavy Duty Tape. Each order is then packed into a Signet Shipping Carton and sealed with Heavy Duty Tape.  

Signet’s Cartons are 100% recyclable, made from 100% recycled material and available in a wide range of sizes and shapes. While Signet’s Heavy Duty Packaging Tape is a 40-micron, premium grade packaging tape that will keep even the heaviest of loads sealed and secure throughout transit. The combined use keeps goods secure and protected throughout their journey.  

Eureka Plants products wrapped in Signet boxes for transitEureka Plants products wrapped in Signet boxes for transit

By partnering with Signet, Eureka Plants has not only enhanced their packaging process, but also been able to spend more time growing the business (and roses!).  

“Instead of going to 3-4 different places we can now just come to Signet. It’s a one-stop-shop, delivery is great, and it’s one less thing to worry about.”

For more information on Signet’s eCommerce Packaging Range, chat to one of our team members on 13 744 46, email sales@signet.net.au, Live Chat with us at www.signet.net.au or submit an enquiry below. 

Signet is proud to support Eureka Plants and over 60,000 other Aussie ventures.  

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