We should have just done a catalogue... but we didn't. And boy are we glad we didn't! In an Australian-first, our boring inanimate product range is now the showpiece of the country's hottest new high-fashion runway collection... kind of.
We challenged our team to transform our otherwise beige packaging products into unrecognisable one-of-a-kind couture pieces. In the spirit of Christian Dior, Coco Chanel and Ian from the warehouse, we gathered, ruched, pleated and taped together our inaugural capsule collection – and we're still wondering if we should have just done a catalogue.
Each piece in this collection combines bold structure and organic textures, adorned with neutral tones and other overly-artsy descriptions that we stole from popular fashion sites.
Julia wears Signet Paper Tape corset in kraft, Geami Honeycomb ruffled gown with FillPak TT expandable train. LOOK 1 / SS23
Compostable Mailer
Compostable Mailer
Aturo wears Compostable Mailer Pants in black and a structured jacket in kraft with Signet detailing. LOOK 2 / SS23
Signet's Own Paper Tape
Geami Honeycomb Wrap
Signet's Own Paper Tape
Geami Honeycomb Wrap
Holly wears tesa paper tape harness in kraft with fluoro yellow strap detailing and Geami Honeycomb smock in kraft. LOOK 3 / SS23
Shipping Carton
Mailer Box
Dreadon wears Signet shipping carton armour in kraft, shipping carton cuffs and mailer box shoes in kraft. LOOK 4 / SS23
Shipping Carton
Fragile Tape
Shipping Carton
Fragile Tape
Tylah wears Signet warning tape bodysuit in fluoro orange and shipping carton headpiece in kraft with fragile detailing. LOOK 5 / SS23
Shipping Carton
Shipping Carton
Guy wears a structured blazer in kraft with extendable shipping carton sleeves. LOOK 6 / SS23
Compostable Mailer
Bio Tape
Tiki wears a compostable mailer dress in eggshell blue with a pleated bodice and an asymmetrical flowing skirt with a bio tape flower detailing. LOOK 7 / SS23
Honeycomb Mailer
Honeycomb Mailer
Dreadon wears a honeycomb mailer puffer jacket in kraft with custom Signet monogram detailing reflective strapping trim in emerald. LOOK 8 / SS23
Postal Tube
Postal Tube
Tayla wears a postal tube corset in white and red with a postal tube hoop shirt and fascinator. LOOK 9 / SS23
Shipping Carton
Mailer Box
Arturo wears Signet cardboard box structured vest in white, postal tube cuffs and mailer box shoes in white. LOOK 10 / SS23
Water Activated Tape
Compostable Mailer
Water Activated Tape
Compostable Mailer
Julia wears structured vest in kraft with water activated paper tape ruffle detailing, paired with bell bottom compostable pants in black. LOOK 11 / SS23
Velcro Logistrap
Signet's Own Mailer Bag
Velcro Logistrap
Signet's Own Mailer Bag
Guy wears Signet's Own mailer bag overalls with Velcro Logistrap suspenders in fluoro orange. LOOK 12 / SS23
Geami Honeycomb Wrap
Tiki wears a Geami Honeycomb wrap, FillPak TT and white tissue paper ruffled shift dress. LOOK 13 / SS23
Shop the Look
When we launched our first fashion collection, we knew of the perfect Aussie artist to open our show. From factory floors to fashion shows it's been a wild ride for Canmaster Smash! Since our first collab, he has been transforming our Signet products into literal music to your ears. To see more of Canmsaster Smash in action, visit signet.net.au/canmastersmash
Nobody cares about packaging... like Signet! We're Australia's favourite packaging company, and we're passionate about making life easy for over 60,000 Aussie businesses that use our products every day. To view Signet's full packaging range visit signet.net.au.