Packaging design is evolving faster than ever, and this year is shaping up to be one where purpose meets personality. Across the industry, we’re seeing three major forces moulding modern packaging design: sustainability as a baseline expectation, interactive elements that enhance customer engagement, and bold, story-driven aesthetics that capture attention instantly.
Eco-friendly materials, particularly in cardboard box packaging design, are becoming increasingly sophisticated - with brands embracing recyclable, reusable and minimalist formats that reduce waste without sacrificing impact. At the same time, strong typography, expressive colour palettes and clean structural layouts are defining what many consider the best brand packaging design today. In short, packaging is no longer just protective... it’s a powerful marketing tool.
At Signet, we might spend most of our time in the world of tertiary packaging - pallet wrap, cartons, and logistics - but we’ve got a genuine appreciation for the design craft that can happen in our industry. Beautiful packaging design, the kind that stops you mid-scroll or makes you keep the box, is something we’ll always admire, and we have our own collections of packaging that we love to see.
With that in mind, here are five Instagram accounts delivering endless inspiration for designers, marketers and brands looking to elevate their packaging design approach!
(PS. You'll also find Signet’s favourite packaging pick for each account below)
1. The Dieline - The Heartbeat of Packaging Design Culture
Instagram Account: @thedieline
If there’s one Instagram account that captures the breadth and depth of modern packaging design, it’s The Dieline. As a hub for cutting-edge projects, industry trends and celebrated creative work from around the world, The Dieline serves both as a showcase and a cultural touchstone for designers. From sustainably smart cardboard box packaging design to luxe product systems that exemplify the best-in-class brand packaging, this account consistently highlights packaging that pushes boundaries. What sets The Dieline apart is its ability to curate work that is not only visually compelling, but also conceptually meaningful - showcasing how packaging can be both functional and deeply expressive.
Signet’s Favourite Pick: The Vertical Pizza Box by @irisworldwide
2. Made Somewhere - Narrative-Driven & Artisan Flair
Instagram Account: @made.somewhere
Made Somewhere approaches packaging design as storytelling. Expect hand-drawn elements, textured finishes and layered brand narratives that bring products to life. Their work demonstrates how packaging can communicate heritage, craftsmanship and personality - particularly in food, beverage and boutique product categories. For brands wanting to create an emotional connection through their packaging design or label systems, this account offers plenty of inspiration.
Signet's Favourite Pick: Bold packaging by @jensnilss.n
3. Pop & Pac - Fun, Energetic & Unforgettable Brands
Instagram Account: @pop_and_pac
For packaging design that truly lives up to its name, Pop & Pac delivers bold colour combinations, playful layouts and eye-catching structures. Their feed highlights how personality can be infused into even the most straightforward packaging formats. If your goal is to create the best brand packaging design for a challenger or youth-focused brand, this account showcases how fearless design choices can pay off - especially in retail environments where shelf impact is everything.
Signet's Favourite Pick: Mere Phytosphere Design for @mere.lifestyle
4. We Love Branding - Curated Global Inspiration
Instagram Account: @welovebranding
We Love Branding acts as a curated gallery of standout packaging design from around the world. From minimalist luxury to vibrant consumer goods, this account offers a broad spectrum of ideas and trends. It’s particularly useful for identifying emerging themes in packaging design, structural innovation, and sustainable material use. By exposing yourself to diverse styles, you’ll build a stronger understanding of what defines the best packaging design across categories.
Signet's Favourite Pick: Ami Ami Designed by @wedgestudio
5. Stitch Design Co - Material-Centric & Thoughtful Execution
Instagram Account: @stitchdesignco
Stitch Design Co focuses on refined, tactile packaging design where materials play a leading role. Their projects often highlight embossing, speciality stocks and structurally clever solutions that balance beauty with function. For brands investing in premium packaging design, their work demonstrates how subtle detailing and thoughtful material choices can elevate the overall customer experience.
Signet's Favourite Pick: The Mini Essentials
Why Following Packaging Designers Matters
In today’s competitive landscape, great packaging design influences purchasing decisions, brand perception, and even social media engagement. The best brand packaging design doesn’t just protect a product; it communicates values, builds recognition, and creates shareable moments. By following designers who consistently push creative boundaries, you’ll stay inspired, informed and ready to apply fresh thinking to your next packaging design project.
To learn more about how Signet can support your business with our tertiary packaging and custom design-led packaging solutions, call our team on 13 7446, email sales@signet.net.au, start a Live Chat online, or submit an enquiry below.
Signet is proud to support over 60,000 Australian businesses.
